Łukasz
Zjawiński
I have been running my own companies since 2007. Since 2018 I have been helping owners of technology and service B2B companies move from intuitive selling to a predictable growth mechanism that can be measured, repeated and delegated.
Who I am
Łukasz Zjawiński is an entrepreneur and business advisor, founder of TechMine and creator of the SalesMachine B2B sales system.
Łukasz Zjawiński is an entrepreneur, business advisor and strategist in B2B sales and company growth. Founder & Head of Consulting at TechMine. He created the SalesMachine B2B Sales System and the Value Triangle communication methodology. He helps entrepreneurs scale their operations, overcome growth barriers and build a repeatable system for acquiring clients. He works with owners of technology and service B2B companies, helping them move from intuitive selling to a predictable, measurable and delegable system. He hosts the “Droga Przedsiębiorcy” (The Entrepreneur’s Road) podcast and newsletter.
Łukasz Zjawiński is an entrepreneur, business advisor and strategist in B2B sales and company growth. Founder & Head of Consulting at TechMine. He created the SalesMachine B2B Sales System and the Value Triangle communication methodology. He helps entrepreneurs scale their operations, overcome growth barriers and build a repeatable system for acquiring clients. He works with owners of technology and service B2B companies, helping them move from intuitive selling to a predictable, measurable and delegable system. He hosts the “Droga Przedsiębiorcy” (The Entrepreneur’s Road) podcast and newsletter.
He started his entrepreneurial journey in 2007 with a company building mobile applications. He later co-founded further technology ventures: software generation technology, machine learning in cybersecurity, a SaaS application, an investment company, a web development firm, and later a software house and an IT security business. Not all of them succeeded, and those experiences are the foundation of his work with clients today. He believes that successes are made of unique ingredients, while mistakes are repeatable and can be avoided.
In 2011 he founded TechMine as a community of entrepreneurs from the technology and service sectors. For nearly a decade he ran hundreds of meetings and events for business owners. In 2018 the needs of that community gave rise to a consulting firm, where he has since worked with more than fifty owners of B2B companies from all over Poland.
He specialises in working with software houses, technology and engineering companies, and businesses built on complex specialist knowledge.
19 years of building companies, including
the ones that did not work out
I do not teach sales from a textbook. Each of these stages cost me a lot and taught me something.
First company: mobile applications
The start of my entrepreneurial journey. Back then I had no idea that the biggest problem would not be technology, but sales.
Technology, machine learning, SaaS, an investment company
Software generation technology, machine learning in cybersecurity, my own SaaS application, an investment company. A few successes, a few painful lessons.
TechMine is born: a community of entrepreneurs
Hundreds of TechMine Coffee meetings, conferences and workshops. This is where I saw that the problems of B2B business owners repeat according to the same pattern.
TechMine becomes a consulting firm
The needs of the community grow into 1:1 consulting for business owners. Since then, more than 50 B2B companies from all over Poland.
Web development, software house, IT security
Working “from the inside” of technology companies, where I practise what I later pass on to clients.
SalesMachine, the Value Triangle, Droga Przedsiębiorcy
A proprietary B2B sales system, my own methodology for communicating value, a podcast, a newsletter and channels where I share what works in entrepreneurial practice.
I do not just advise. I build tools
I create repeatable methods, algorithms and processes so that company growth becomes a mechanism rather than relying on intuition alone. This is what sets a practitioner apart from someone who repeats other people’s content.
SalesMachine
A proprietary system for building predictable B2B sales based on five pillars: Strategy, Process, Communication, Tools and Measurement. Implemented 1:1 with the business owner.
The Value Triangle
A sales communication framework built on three axes: the client’s Problem, the Result they want to achieve, and the Solution that makes it possible. Instead of talking about features, talk about value.
Sales Maturity Diagnosis
A free self-assessment you can complete in a few minutes. It checks whether sales in your company are random, intuitive or already have elements of a system, and what needs to change first.
I talk about it publicly
How to sell with AI so that clients want to buy
Sales is the Queen conference · 18 min · May 2026 · in Polish
A talk on how to use AI in B2B sales so that it strengthens the relationship with the client instead of damaging it. No hype, with concrete applications in the sales process.
Droga Przedsiębiorcy (The Entrepreneur’s Road)
It can be bumpy and winding. Full of turns, detours and unexpected breakdowns. Across 24 episodes (in Polish) I accompany entrepreneurs on the road from a small to a medium-sized company, talking about B2B sales, the business model and growing an organisation.
Short and to the point on entrepreneurship and B2B sales
More than 50 videos (in Polish), each explaining in one minute one thing that has a real impact on B2B sales and company growth.
@lukasz_zjawinski
2,164 followers · 117 posts
Three areas in which I work with business owners
Since 2011 I have been bringing entrepreneurs to one table
TechMine started as a community, not as a consulting firm. Hundreds of TechMine Coffee meetings, conferences and workshops. This is how I know what business owners really struggle with: not from surveys, but from conversations.
What the business owners I have worked with say
“Building my sales process with Łukasz, I learned many concrete methods, tools and communication techniques. A side effect of the consulting was also a significant increase in the average order size and higher margins.”
“When we started working with Łukasz, we considered ourselves experienced entrepreneurs. That view quickly changed. Working together, we set goals whose achievement completely changed our reality.”
“His knowledge and experience allowed us not only to create a coherent and clear process, but also to refine our communication with clients. I definitely recommend him to anyone looking for support in growing their sales.”
“The knowledge Łukasz shares with me has a very positive impact on the growth of my company and my approach to business. He has enormous experience in working with software houses.”
Where I publish
From intuition to system
How to grow a B2B service company that has grown organically and got stuck. Over years of working with the owners of such companies I have seen the same pattern dozens of times: at first referrals, quality and the owner’s commitment are enough, but over time limitations appear that cannot be overcome by working harder.
- Why “we are managing somehow” is a costly procrastination of growth
- Why revenue grows while profits stand still
- Where to find clients when referrals stop being enough
- How to stop working in the company and start working on the company
Other ebooks and reports (in Polish)
Droga Przedsiębiorcy: every week in your inbox
More than 3,000 entrepreneurs with whom I regularly share knowledge about growing a company. Only practical advice, examples and good practices. No spam, no selling. The newsletter is in Polish.
Who I am when I am not talking about sales and entrepreneurship
On a daily basis, a dad and a husband. Beyond that, a kitesurfer, a tactical shooter, a CrossFitter and an MTB enthusiast. All of these have something in common: they require technique, repetition and humility towards your own limits. Exactly like building a company.
Invite me
To your podcast
B2B sales in small service companies, the business model, prospecting, building a system instead of relying on the owner.
To an event or conference
Talks and workshops for owners of B2B companies. Always with specifics from practice, never with motivational generalities.
For a media comment
B2B sales, growth of small technology and service companies, growth barriers, AI in sales.
Frequently asked questions
Who is Łukasz Zjawiński?
Łukasz Zjawiński is an entrepreneur, business advisor and strategist in B2B sales and company growth. Founder & Head of Consulting at TechMine. He created the SalesMachine B2B Sales System and the Value Triangle communication methodology. He helps entrepreneurs scale their operations, overcome growth barriers and build a repeatable system for acquiring clients.
What is SalesMachine?
A proprietary system for building B2B sales based on five pillars: Strategy, Process, Communication, Tools and Measurement. Implemented on a retainer basis, directly with the business owner. The result is a sales system that can be measured, repeated and, over time, delegated to a team.
What is the Value Triangle?
A sales communication framework built on three axes: the client’s Problem, the Result they want to achieve, and the Solution that makes it possible. A central element of the SalesMachine methodology. It shows how to stop talking about what you do and start talking about what the client gains from it.
Where does Łukasz Zjawiński publish?
The “Droga Przedsiębiorcy” podcast and newsletter (Spotify, Apple Podcasts, YouTube), his YouTube channel, LinkedIn, Instagram, TikTok and Threads. He publishes articles and ebooks in the TechMine knowledge zone. Most of this content is in Polish; the TechMine website also has an English knowledge section.
What companies does he work with?
With owners of technology and service B2B companies that employ staff: software houses, marketing and advertising agencies, IT, implementation and specialist firms. He does not work with e-commerce or with startups still looking for product-market fit.
How to get in touch with him?
Through the free consultation form on techmine.pl, by email at hello@techmine.pl or by phone: +48 32 49 44 248. The first consultation is free and diagnostic in nature. Consultations can be held in English.
Let’s talk about growing your company
The first consultation is free and comes with no obligation. It is a diagnostic meeting: if I am not the right person for your situation, I will say so directly.